Productivity Management
Aprimo AI
Personalized Retail Experiences with AI-Powered Content Operations
Keep a pulse on market and customer evolutions. Unify fragmented systems into an integrated single source-of-truth to create personalized content and customized shopper experiences,both online and offline.
Create, Manage, and Deliver
Seamlessly support the full content lifecycle for multiple media types. From holistically planning campaigns to rapid downstream delivery into CMS, PIM, and eCommerce systems, gain valuable overviews and insights into each stage of content development.
Streamlined Workflows and Agile Collaboration Tools
Automate processes to cut costs and cycle times. From campaign management to content creation and production, reduce friction in creative collaboration and review cycles to bring products to market faster.
Adapt To Market Trends and Customer Needs At Scale
Develop fresh, consistent content across online and in-store experiences with robust brand management capabilities. Cross-functionally collaborate and globalize content right in your DAM to quickly adapt to market evolutions and new business needs without sacrificing brand integrity.
Centralized Campaign Management
Optimize processes and maximize return on marketing spend with total visibility across marketing operations, content operations, and agencies. Robust user rights and digital permissions to ensure only the right users have access to the right content.
Fuel Digital Channels With Secure Content Data
Develop a rich content data infrastructure that spans across your entire retail and eCommerce experiences. Securely flow valuable product information from DAM assets into PIM, CMS, and MarTech systems to keep your products updated in every channel.
Key Benefits
Automated Content Syndication
Establish secure links between your CMS, PIM, and downstream channels by syncing rich content metadata, security settings, and automated distribution triggers from Aprimo.
AI-Powered Search Engine
Find assets from various product information such as SKU numbers, colors, descriptions, and brands with optical character recognition, visually similar search, and language detection.
Brand Templates
Maintain compliance by controlling which design elements of a template are required or can be changed. Bring localized content to market faster by having user-specific information automatically populated.
AI Content Coach
Leverage generative AI to produce new, personalized, and verticalized content based on your most valuable assets.
Content Collaboration
Utilize in-DAM collaboration tools for compliance review, content approval, expiry handling, cross functional teamwork, and campaign planning.
QuickConnect
Instantly access your Aprimo assets while working in your CMS, marketing automation, PIM and email solutions.
Check related integrations
Templafy Connector for Aprimo Digital Asset Management
by Solutions Plus
Use Aprimo DAM assets in Microsoft Office and Google Suite documents.
Shauna Lallatin
Digital Asset Coordinator, Plaid
Enhance Asset Searchability with Aprimo’s AI-Powered Metadata
“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”
Enhance Asset Searchability with Aprimo’s AI-Powered Metadata
“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”
Elaine Smith
Marketing Systems Manager, Standard Life
Customized, automated processes streamline content creation.
“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”
Customized, automated processes streamline content creation.
“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”
