Personalized Higher Ed Marketing Campaigns with Aprimo
Experience a new era of AI-powered content management in academia. Streamline collaboration by transforming how you store, access, and share engaging assets and campaigns.
Robust Search
Find the assets you need, when you need them. Search for content based on various characteristics, such as facial expressions in a photo or specific words in a marketing copy.
Automated Metadata
Manage your content with AI – no admin needed. Customizable business rules automatically run when a new piece of content enters Aprimo for streamlined asset categorization and management. Ensure asset security at all times with automated users rights and privileges.
Spur Creative Cooperation
Cross-functional collaboration made easy. In-DAM collaboration tools dynamically organize content to overview content approvals, expiration handling, and cross- functional teamwork.
Personalized Campaigns at Scale
Empower anyone to create content. Customizable brand templates simplify personalization and localization efforts. AI-powered Content Coach instantly creates net-new copy for various markets – all based on your own assets.
Work in Your Creative Tools of Choice
Creative teams can easily streamline workflows and continue to use the tools they know best. Access and update DAM assets directly in tools like Adobe Creative Cloud solutions, Microsoft Office, and Google Suite.
File Management Made Easy
Simplify the management of complex file types like INDD packages with Adobe Creative file package handling. Drag and drop your zipped packages into Aprimo DAM; the files will automatically unzip upon ingestion, with all image links preserved.