Productivity Management
Aprimo AI
Eliminates the Work About Work with AI-Powered Work Management Software
Accelerate your content, campaigns, and experiences to market across all channels with streamlined Aprimo marketing resource management.
Aprimo is a Leader in Marketing Resource Management
With the highest combined score of any other vendor, Aprimo is the only vendor named a leader in the MRM category. Forrester says Aprimo is “evolving into a marketing coordination and ROI powerhouse.”
Smarter Work Management, Faster Time to Market
Standardize all marketing activities on one platform to get campaigns and content to market faster without sacrificing quality or compliance.
Intuitive Collaboration, Workflow, and Resource Management
Plan, organize, collaborate, and take action from one place, see the bigger picture with visibility across all campaigns, agencies, and automate mundane and repetitive tasks. Watch the video to learn more.
INTEGRATIONS
Aprimo Connects With the Tools You Use Everyday
Automated Project Management Elevates Marketing Agility
Better prioritize tasks and collaborate on campaigns and content to get personalized customer experiences to market faster and to support agile methods.
Complete Content and Campaign Performance Insights
Get a full picture of how individual pieces of content and campaigns perform across channels to ensure marketing is aligned with business outcomes and providing value.
Key Features
Marketing Calendar
Get a single, integrated view into all planned, in-flight, and in-market activities, take direct action, track progress and flag risks.
Project Overview
Effortlessly manage ad hoc projects, adapt to market changes, and access essential project details, all in one comprehensive view.
AI-Powered Workflows
Use no-code drag-and-drop templates to streamline workflows to follow linear, concurrent, or logic-dependent paths.
Campaign Management and Custom Reports
See your team’s workload in one place, compare results against KPIs, and leverage user-friendly data visualization tools and engagement data to create custom reports.
Agile Boards and Interactive Dashboards
Get transparent views into all projects and day-to-day tasks, and get valuable insights into your team’s performance with interactive dashboards.
Reference Management and Audit Trails
Ensure claims made in marketing materials are verified and approved for use. Stay up-to-date on system changes for audit and compliance needs.
Strategic Marketing Manager, Bank of America
Shortened approval timelines.
“Aprimo MRM software helped us shorten project approval times by 27%, and the modeling capability has helped us make better decisions.”
Shortened approval timelines.
“Aprimo MRM software helped us shorten project approval times by 27%, and the modeling capability has helped us make better decisions.”
Glenn Hom
Marketing Operations Director, Pacific Life
The entire marketing operations team can focus on doing what they do best.
“Aprimo takes care of the boring, so the design team can focus on the fun.”
The entire marketing operations team can focus on doing what they do best.
“Aprimo takes care of the boring, so the design team can focus on the fun.”
Kim Adams
Vice President, AIG
Increased efficiency and speed-to market.
“To improve efficiencies and align the way we manage work as an organization, a single Project Management & Workflow solution is a necessity.”
Increased efficiency and speed-to market.
“To improve efficiencies and align the way we manage work as an organization, a single Project Management & Workflow solution is a necessity.”
