SOLUTIONS FOR CONSUMER GOODS

Fuel Your Digital Transformation with Aprimo’s AI-Powered Content Operations

Aprimo’s AI-powered solutions revolutionize content management, personalization, and omnichannel delivery processes for producers and distributors of goods.

Quickly Find Your Content When You Need It

Lower costs, get to market faster. Use an AI-powered content discovery engine that learns what’s important to you and delivers the content you need. Labels, disclaimers, photos, video, 3D imagery – all indexed, searched, and automatically tagged to make you more productive.

See how Aprimo AI solved Plaid’s asset findability challenges.

Protect Your Brand with Secure, Approved Content

Ensure your creatives and agencies use only approved, on-brand content with Aprimo’s robust brand management capabilities, delivering personalized experiences at scale without risking your brand reputation.

Learn about Aprimo’s Brand Management features.

leftimage
Shauna Lallatin

Digital Asset Coordinator, Plaid

Enhance Asset Searchability with Aprimo’s AI-Powered Metadata

“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”

Enhance Asset Searchability with Aprimo’s AI-Powered Metadata

“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”

leftimage
Mihir Shah

Marketing & Advertising Technology Leader, Grainger

Grainger Embraces Digital Tools To Streamline Marketing

“It’s a fully automated, well-oiled integration where we hardly get any errors. We work very closely with Aprimo customer service and the consulting team, but it was a good effort that’s paying dividends for us now.”

Grainger Embraces Digital Tools To Streamline Marketing

“It’s a fully automated, well-oiled integration where we hardly get any errors. We work very closely with Aprimo customer service and the consulting team, but it was a good effort that’s paying dividends for us now.”

Globalize Your Content with Ease

Build relevant localized content across markets, brands, and channels using Aprimo’s centralized content operations platform. Store reusable content blocks, break them down, and reassemble them to get to market faster.

Learn how to scale customer experiences with Modular Content.

Deliver the Right Content to the Right Channels

Manage your products as they evolve with Aprimo’s AI-powered content transformation, rendition management, and triggered distribution capabilities. Seamlessly syndicate new and updated content to suppliers, distributors, and downstream channels.

Key Features

Automated Content Syndication

Establish secure links between your CMS, PIM, and downstream channels by syncing rich content metadata, security settings, and automated distribution triggers from Aprimo’s centralized content operations platform.

Content Collaboration

Utilize in-DAM collaboration tools for compliance review, content approval, expiry handling, and cross functional teamwork, and campaign planning.

AI-Powered Content Discovery Engine

Detailed content information like SKU numbers, colors, descriptions, and brands with optical character recognition, visually similar search, and language detection without data entry.

AI Content Coach

Leverage generative AI to produce new, personalized, and verticalized content based on your most valuable assets.

QuickConnect

Instantly access your Aprimo assets while working in your CMS, marketing automation, PIM and email solutions.

Check related integrations

Related Resources

See how Aprimo can help you unleash the power of content.