DIGITAL ASSET MANAGEMENT

Create, Manage, and Deliver On-Brand Customer Experiences Faster

Our centralized Digital Asset Management solution is the backbone of your entire martech ecosystem, providing a single source of truth for all your brand assets and ensuring brand consistency every time.

Aprimo is a Leader in Digital Asset Management

Aprimo received the highest scores possible in 17 out of 26 criteria, including Search, Innovation, Vision, Workflows, Security, and Scalability.

Bespoke AI Features to Elevate Content Operations

Aprimo’s DAM is powered by the most cutting-edge and wide-ranging AI-powered capabilities in the market. It supercharges your team’s ability to create content, find, personalize, and reuse assets, and ensure everything is always on brand. Safely deploy all the creative and efficiency benefits of AI without worrying about data being shared with public models.

A Single Source of Truth

Easily search and find all your brand assets in one hub. Get unlimited scale for users, assets, storage, and performance. Seamlessly connect to the tools you already use through our open architecture and Rest API.

INTEGRATIONS

Aprimo Connects With the Tools You Use Everyday

Support for All Content Types

From text to 4K video, all your digital content and brand assets are securely managed with controlled access and usage rights, and are organized and optimized for each business case or campaign need.

Content Collaboration and Productivity

Best-in-class creative workflow capabilities provide an integrated environment with digital rights management for all teams and workgroups, as well as secure brand portals and role-based access for agencies and external stakeholders.

Create On-Brand Content with AI Content Coach

Empower your content creation with ChatGPT trained on your own content in Aprimo DAM, ensuring on-brand text ideation and creation. Quickly access answers, write targeted content, iterate instantly, and generate unique variations.

Key Features

Public links

Publish original files, crops/trims, or renditions from the asset with a publicly accessible link for any external needs.

Brand Guidelines

Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.

Brand Portal

Build externally-accessible landing pages that allow anonymous users to see publicly available content that is sourced from your DAM.

QuickConnect

Access DAM assets in your public CDN directly from the Chrome Browser to use across web-based applications like CMS, marketing automation, and email solutions.

Smart Content Personalization

Automatically send metadata-enriched tags to personalization engines to target personas with the right content, ensuring highly relevant and engaging experiences.

Speech in Video Search

Search for fragments of speech to find a video–speech-to-text transcriptions can be shown as subtitles, ingested as metadata, and are fully searchable.

leftimage
Elaine Smith

Marketing Systems Manager, Standard Life

Customized, automated processes streamline content creation.

“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”

Customized, automated processes streamline content creation.

“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”

leftimage
Rina Mody

Senior Product Analyst, Hachette Book Group

Seamless automation for improved workflows

“Within the Aprimo DAM itself, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need. It’s this beautiful automatic system.”

Seamless automation for improved workflows

“Within the Aprimo DAM itself, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need. It’s this beautiful automatic system.”

leftimage
Ute Hennig

Collaboration and Communications Advisor, SOS Children’s Villages

We’d be lost without it.

“It’s a state-of-the-art system that’s scalable and flexible. For our fundraising success, it’s crucial to have. We’d be lost without it.”

We’d be lost without it.

“It’s a state-of-the-art system that’s scalable and flexible. For our fundraising success, it’s crucial to have. We’d be lost without it.”

leftimage
Stacey Hunsdon

Program Manager, MUFG Union Bank

Aprimo for the win!

“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”

Aprimo for the win!

“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”

leftimage
Rebecca Watson

Digital Content Manager, The National Park Foundation

Quickly Access Approved DAM Content

“QuickConnect is very easy and simple to use. It seamlessly makes integration happen; it’s like magic.”

Quickly Access Approved DAM Content

“QuickConnect is very easy and simple to use. It seamlessly makes integration happen; it’s like magic.”

leftimage
Mihir Shah

Marketing & Advertising Technology Leader, Grainger

Grainger Embraces Digital Tools To Streamline Marketing

“It’s a fully automated, well-oiled integration where we hardly get any errors. We work very closely with Aprimo customer service and the consulting team, but it was a good effort that’s paying dividends for us now.”

Grainger Embraces Digital Tools To Streamline Marketing

“It’s a fully automated, well-oiled integration where we hardly get any errors. We work very closely with Aprimo customer service and the consulting team, but it was a good effort that’s paying dividends for us now.”

Key Resources for Digital Asset Management

See how Aprimo can help you unleash the power of content.