Productivity Management
Aprimo AI
Create, Manage, and Deliver On-Brand Customer Experiences Faster
Our centralized Digital Asset Management solution is the backbone of your entire martech ecosystem, providing a single source of truth for all your brand assets and ensuring brand consistency every time.
Aprimo is a Leader in Digital Asset Management
Aprimo received the highest scores possible in 17 out of 26 criteria, including Search, Innovation, Vision, Workflows, Security, and Scalability.
Bespoke AI Features to Elevate Content Operations
Aprimo’s DAM is powered by the most cutting-edge and wide-ranging AI-powered capabilities in the market. It supercharges your team’s ability to create content, find, personalize, and reuse assets, and ensure everything is always on brand. Safely deploy all the creative and efficiency benefits of AI without worrying about data being shared with public models.
A Single Source of Truth
Easily search and find all your brand assets in one hub. Get unlimited scale for users, assets, storage, and performance. Seamlessly connect to the tools you already use through our open architecture and Rest API.
INTEGRATIONS
Aprimo Connects With the Tools You Use Everyday
Support for All Content Types
From text to 4K video, all your digital content and brand assets are securely managed with controlled access and usage rights, and are organized and optimized for each business case or campaign need.
Content Collaboration and Productivity
Best-in-class creative workflow capabilities provide an integrated environment with digital rights management for all teams and workgroups, as well as secure brand portals and role-based access for agencies and external stakeholders.
Create On-Brand Content with AI Content Coach
Empower your content creation with ChatGPT trained on your own content in Aprimo DAM, ensuring on-brand text ideation and creation. Quickly access answers, write targeted content, iterate instantly, and generate unique variations.
Key Features
Public links
Publish original files, crops/trims, or renditions from the asset with a publicly accessible link for any external needs.
Brand Guidelines
Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.
Brand Portal
Build externally-accessible landing pages that allow anonymous users to see publicly available content that is sourced from your DAM.
QuickConnect
Access DAM assets in your public CDN directly from the Chrome Browser to use across web-based applications like CMS, marketing automation, and email solutions.
Smart Content Personalization
Automatically send metadata-enriched tags to personalization engines to target personas with the right content, ensuring highly relevant and engaging experiences.
Speech in Video Search
Search for fragments of speech to find a video–speech-to-text transcriptions can be shown as subtitles, ingested as metadata, and are fully searchable.
Elaine Smith
Marketing Systems Manager, Standard Life
Customized, automated processes streamline content creation.
“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”
Customized, automated processes streamline content creation.
“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”
Rina Mody
Senior Product Analyst, Hachette Book Group
Seamless automation for improved workflows
“Within the Aprimo DAM itself, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need. It’s this beautiful automatic system.”
Seamless automation for improved workflows
“Within the Aprimo DAM itself, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need. It’s this beautiful automatic system.”
Ute Hennig
Collaboration and Communications Advisor, SOS Children’s Villages
We’d be lost without it.
“It’s a state-of-the-art system that’s scalable and flexible. For our fundraising success, it’s crucial to have. We’d be lost without it.”
We’d be lost without it.
“It’s a state-of-the-art system that’s scalable and flexible. For our fundraising success, it’s crucial to have. We’d be lost without it.”
Stacey Hunsdon
Program Manager, MUFG Union Bank
Aprimo for the win!
“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”
Aprimo for the win!
“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”
Rebecca Watson
Digital Content Manager, The National Park Foundation
Quickly Access Approved DAM Content
“QuickConnect is very easy and simple to use. It seamlessly makes integration happen; it’s like magic.”
Quickly Access Approved DAM Content
“QuickConnect is very easy and simple to use. It seamlessly makes integration happen; it’s like magic.”
Mihir Shah
Marketing & Advertising Technology Leader, Grainger
Grainger Embraces Digital Tools To Streamline Marketing
“It’s a fully automated, well-oiled integration where we hardly get any errors. We work very closely with Aprimo customer service and the consulting team, but it was a good effort that’s paying dividends for us now.”
Grainger Embraces Digital Tools To Streamline Marketing
“It’s a fully automated, well-oiled integration where we hardly get any errors. We work very closely with Aprimo customer service and the consulting team, but it was a good effort that’s paying dividends for us now.”
