BRAND MANAGEMENT

Content Operations for Brand Management

Ensure content and experiences are always on brand with quick access to all on-brand assets, guidelines, and templates in a single location.

Support Multiple Brands and Product Lines

Give partners, resellers, distributors, and creative vendors easy access to relevant content, brand guidelines, and brand templates to ensure that all parties use your brand elements consistently.

Enable Fast and Easy Localization of Content

Enable designers and local brand marketers to quickly localize content for use in different markets with editable brand templates, all while freeing up resources and licensing costs.

Protect and Strengthen the Brand

Ensure that all content being created is on-brand and that guidelines are consistently followed by internal teams, external agencies, partners, and more.

Empower Brand Managers

Give brand managers the autonomy to easily create and edit brand guidelines in the Content Workspace to get experiences to market faster—with no special design skills needed.

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Shauna Lallatin

Digital Asset Coordinator, Plaid Enterprises

Aprimo’s AI Revolutionizes Asset Findability

“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”

Aprimo’s AI Revolutionizes Asset Findability

“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”

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Elaine Smith

Marketing Systems Manager, Standard Life

Customized, automated processes streamline content creation.

“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”

Customized, automated processes streamline content creation.

“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”

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Ute Hennig

Collaboration and Communications Advisor, SOS Children’s Villages

We’d be lost without it.

“It’s a state-of-the-art system that’s scalable and flexible. For our fundraising success, it’s crucial to have. We’d be lost without it.”

We’d be lost without it.

“It’s a state-of-the-art system that’s scalable and flexible. For our fundraising success, it’s crucial to have. We’d be lost without it.”

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Rebecca Watson

Digital Content Manager, National Park Foundation

Ensuring Proper Content Usage for Effective Storytelling

Aprimo helps us feel more confident in our storytelling and that we’re giving credit where credit is due and using images and other pieces of content properly. It’s not a guessing game.

Ensuring Proper Content Usage for Effective Storytelling

Aprimo helps us feel more confident in our storytelling and that we’re giving credit where credit is due and using images and other pieces of content properly. It’s not a guessing game.

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Suggested Resources for Brand Management

See how Aprimo can help you unleash the power of content.